Overlaying Jabber UC functionality with Collaboration-Enabled Business Transformation (CEBT)
Jabber UC

It's now possible to overlay your Jabber UC functionality within your web application with Collaboration-Enabled Business Transformation (CEBT) from Cisco.
CEBT provides a technology layer that automatically knows when business processes should happen, which then triggers the appropriate Unified Communications action (eg a voice message, IM, WebEx, video call etc) within your Jabber-enabled web app.
For example, if - within your inventory-maintenance app - an inventory item is malfunctioning, the CEBT process highlights this and prompts the relevant trigger, with no human interaction necessary – for example, it sends an IM to the relevant contact, or prompts a WebEx discussion.
Please read on to find out more about CEBT...
What is the exact definition of Collaboration-Enabled Business Transformation?

Collaboration-enabled business transformation (CEBT) is a business and technology architecture approach for accelerating and simplifying business processes. By inserting efficiency-promoted communication and collaboration services into business processes to remove employee and system delays, CEBT expedites workflows and increases an organization's responsiveness and agility.
CEBT delivers value by allowing organizations to realize business benefits from these three collaboration factors:
- Cost reduction: Delivers a total cost of ownership (TCO) value proposition
- Employee productivity: Enables the most expensive asset of an organization
- Business transformation: Delivers top and bottom line improvements to an organization's income statement by transforming business processes
CEBT's business-first approach, as opposed to technology-first approach, toward solving business problems provides a quantifiable way to measure and demonstrate the business value effect within an organization. From a technology perspective, CEBT is a cloud-based platform enabling the flexible consumption of communication and collaboration services to accelerate a business process flow.
How does CEBT + Jabber add value?
By layering the architecture approach of CEBT with the front-end flexibility of the Jabber SDK, you can create a collaboration combination that truly is better together.
Watch the short videos below to see demos of integration with Jabber and CEBT.
CEBT and Jabber integration with salesforce.com.
CEBT and Jabber integration with SAP
Continue the Transformation
Access these resources to learn more:
- Salesforce.com & SOA Gateway for Jabber (CEBT) Video Demo (5 minutes)
- OSISoft & SOA Gateway for Jabber (CEBT) Cisco Live Video Demo (5 minutes) Part 1
and Part 2